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Take a look at some behind-the-scenes thinking of a re-imagined $26B social network.

Getting [in] — & finding my market fit

Hi there, my name is Alex and I just ended my 2+ year tenure at Linkedin as a Sr. Product Designer working primarily across Home and Sharing. I’d love to tell you a little bit about my journey and highlight some work.

Linkedin is often known for being a bit on the corporate side. With lots of opportunities to humanize its UI, content, and interaction design, I saw all of this as a series of new challenges –– and wanted to contribute to it.

A new and free Google Chrome extension aimed at simplifying travel decisions. How 3 ambitious friends made lemonade from over a year of crazy lemons.

Because we all love traveling without worry.

How it started, how it’s going

Full disclosure, I’m writing this as the lead designer for Peanut.

COVID-19 was still rampant, and in a volatile state – as were most of the people suffering from it. Escaping the mundane repetition of life was seemingly out of reach, and yet all most of us could think about was getting to the Amalfi Coast for an undisclosed amount of time. But how?

Fast forward to…

This write-up is meant to act as an inspirational run down regarding system design in your everyday product design process.

What’s System Design? Designing for scale.

System Design is the construction of UI components that power the look and feel of a product in a highly scalable and manageable way. The NYC Subway system is an interesting example of how system design plays an essential role in everyday physical life and why we should appreciate its thoughtful guidelines and execution.

Another short rant on how and why I love Webflow so much. Become a more versatile designer by incorporating this tool into your daily or weekly process.

Caveat, that I’m only going to dig into a few high level points. This does not cover the complete set of features you should and can be using with Webflow.

How it falls into my actual workflow may be unconventional to most. …

How type can ignite your imagination

“Type is a beautiful group of letters, not a group of beautiful letters.

This write up is driven by what I learned from a month long series of exercises using primarily type. Caveat, there are lots of contributing factors and other perspectives to consider — this is merely a short ramble on why I love type so much.

Minimalism & Simplicity.


Designer, Xoogler, cat herder.

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